SDG&E Buys Naming Rights To Parthenon

SDG&E Buys Naming Rights To Parthenon

It appears by the way every edifice and stadium is selling its naming rights, that it is the best advertising bargain around. Companies can spend millions but get their name out there more effectively than the internet, TV or radio and certainly more effectively than city newspapers such as the San Diego Union-Tribune and others in the news recently that have gone out of business because nobody reads them. This has not been lost to the advertising strategists at SDG&E and in the faltering worldwide economy they have purchased a Greek electric utility that supplies Athens and the naming rights to the Parthenon there. It will now be known as the “ΣΔΓΕ Parthenon”. They are delighted that the Greeks use a lot of electricity lighting up the Parthenon at night and should recoup most of the cost of the naming rights just in electric bills alone.

©2009 Eric Stamets